📅 When
January 28, 2027
📍 Where
1250 Miracle Strip Pkwy SE, Fort Walton Beach, FL 32548
About this event
Every January, Fort Walton Beach rolls out the welcome mat for its cherished winter guests at the annual Winter Guest Fest, held at the Emerald Coast Convention Center. This beloved free trade show celebrates the snowbirds and seasonal visitors who make the Emerald Coast their warm-weather home, and it is one of the most uniquely local events on the entire Florida Panhandle calendar.
Walk the convention floor and collect an armful of gifts, discount coupons, and giveaways from local restaurants, shops, attractions, tour operators, and service providers who are eager to meet the winter crowd. With some 2,000 attendees and dozens of local exhibitors, it is a fantastic opportunity to discover the Emerald Coast's best-kept secrets and plan the rest of your winter stay — from the best fishing charters to spa deals and dining specials.
Winter Guest Fest is free to attend and welcoming to anyone spending time on the Emerald Coast. Whether you are a full-season snowbird or a holiday visitor passing through Fort Walton Beach, this event offers a friendly, genuine slice of local community life — the kind of insider access that transforms a vacation into a sense of belonging.
Best for: Snowbirds, winter visitors, anyone spending extended time on the Emerald Coast in January
What to expect: Free admission, local business exhibitors, coupons and giveaways, 2,000+ attendees, friendly community atmosphere
Planning tip: Bring a large reusable bag — attendees routinely leave with hauls of coupons, samples, and giveaways from local businesses. Free parking at the convention center. Check destinfwb.com for the confirmed date each year.
Cost: Free admission.
