Turn On the Town: Seaside's Holiday Parade & Tree Lighting on 30A

About this event

<p>There's no place like Seaside for the holidays! The annual Turn On the Town Holiday Parade and Tree Lighting is one of 30A's most beloved traditions, drawing families from across the Emerald Coast every year on the Saturday after Thanksgiving. On November 28, 2026, from 3 to 8 PM, the iconic Seaside town center transforms into a holiday wonderland.</p><p>Santa and his friends make their way down Scenic 30A in a festive parade that feels like something out of a storybook. Once Santa arrives at the Seaside Amphitheater, the countdown begins — at 5 PM the whole town lights up in a burst of holiday cheer. Carolers fill the air with classic tunes, face painters bring smiles to the little ones, and the artisan shops of Seaside stay open late for holiday browsing.</p><p>With Seaside's charming food stalls, unique boutiques, and the beautiful Gulf just steps away, this is the quintessential coastal Christmas kickoff. Come for the parade, stay for the magic.</p>

Families, couples celebrating a holiday beach trip, anyone who loves coastal Christmas traditions

Holiday parade down 30A, Santa arrival, tree lighting countdown at 5 PM, carolers, face painting, late shopping

Arrive early to claim a spot along 30A for the parade. Seaside restaurants and shops are open late — make a night of it.

Free to attend