Santa makes his spectacular Emerald Coast entrance right down Baytowne Lane — free for all
November 29, 2026
18:00 – 21:00
9300 Emerald Coast Pkwy W, Miramar Beach, FL 32550
The holiday season officially kicks off at Baytowne Wharf with one of the most beloved free events on the Emerald Coast: Santa's grand arrival! On the Sunday after Thanksgiving, the charming Village of Baytowne Wharf comes alive as jolly Saint Nicholas himself parades right down Baytowne Lane, delighting children and adults alike with the magic of the season.
The festive evening runs from 6 to 9 PM and pairs perfectly with the holiday atmosphere already in full swing throughout Sandestin's Village — think twinkling lights, seasonal decorations, and the unmistakable buzz of Christmas excitement in the warm Gulf Coast air. Grab a spot along Baytowne Lane early for the best view of Santa's arrival, then spend the rest of the evening exploring the Village's shops, restaurants, and entertainment.
Whether you're spending Thanksgiving weekend at the beach or just passing through, this is a free, feel-good event the whole family will treasure. Pair it with the Polar Express movie screening at Baytowne the afternoon before for a truly magical holiday weekend on the Emerald Coast.
Families, children, holiday season visitors, Thanksgiving weekend travelers
Santa's grand arrival parade down Baytowne Lane, 6-9 PM; holiday entertainment; festively decorated Village of Baytowne Wharf; dining and shopping throughout the resort village
Arrive by 5:30 PM to get a prime spot along Baytowne Lane before Santa's 6 PM entrance; pair with the Polar Express screening the afternoon before (Nov 28, 1-4 PM) for a full holiday weekend
Free event; dining and shopping available throughout Baytowne Wharf