Snow flurries, Santa, carriage rides, and twinkling lights bring Christmas magic to 30A.
November 28, 2026
15:00 – 21:00
45 WaterColor Blvd W, Santa Rosa Beach, FL 32459
<p>Pack the kids and head to WaterColor Town Center for one of the most charming holiday events on Florida's Emerald Coast. The Old Florida Holiday & Winter Market returns the Saturday after Thanksgiving from 3 to 9 PM, transforming the already-stunning WaterColor community into a winter wonderland right here on the Gulf Coast.</p><p>The evening is pure holiday magic: stroll through luminaries lining the paths of the WaterColor community, watch in wonder as artificial snow falls across the town center, and let the little ones sit for photos with Santa Claus. Horse-drawn carriage rides clip-clop through the festive streets while a bonfire crackles with s'mores at the ready. Live music fills the air as holiday market vendors offer unique gifts, ornaments, and seasonal treats - perfect for picking up something special to remember your coastal Christmas escape.</p><p>The grand finale is the lighting of the community Christmas tree - a beloved tradition that brings locals and visitors together in a shared moment of holiday spirit. Whether you're winding down a Thanksgiving beach getaway or specifically planning a holiday coastal escape, the Old Florida Holiday & Winter Market at WaterColor is an experience that captures the best of the season. Free admission makes it magical for the whole extended family.</p>
Families with children, holiday seekers, and couples wanting a romantic coastal Christmas experience
Falling snow, horse-drawn carriage rides, bonfire with s'mores, Santa photos, tree lighting ceremony, live music, and artisan holiday market vendors
Arrive early for carriage rides, which fill up quickly later in the evening. Park at WaterColor resort lots and walk in to enjoy the full luminary path experience.
Free admission for all.