Kick off the holidays in style — Alys Beach glows on Black Friday with Santa, music & magic.
November 27, 2026
16:00 – 19:00
9880 E County Hwy 30A, Inlet Beach, FL 32461
<p>Forget the mall — spend Black Friday the Gulf Coast way! Alys in Winter Wonderland transforms the stunning white-stucco architecture of Alys Beach into a holiday dreamscape on November 27, 2026. From 4 to 7 PM, the Alys Beach Amphitheatre comes alive with festive activities, a live holiday concert, and the magical lighting of the Town Center Christmas tree.</p><p>The free, family-friendly celebration is presented by the Merchants of Alys Beach and features cookie decorating, letters to Santa, face painting, and photo ops with Santa himself. There's music in the amphitheatre and the whole village glows under holiday lights — the whitewashed buildings and tropical landscaping create one of the most beautiful holiday settings you'll find anywhere on the Gulf Coast.</p><p>This beloved annual tradition is the perfect way to kick off the holiday season with your family after Thanksgiving. Come early to grab a spot and enjoy the festive atmosphere as dusk turns the village into pure coastal Christmas magic.</p>
Families with children, couples, anyone wanting a unique coastal holiday experience
Free outdoor holiday celebration with Santa, tree lighting ceremony, live holiday music, family activities, and shopping
Arrive by 4 PM to enjoy the full celebration; parking on 30A fills up fast. Tree lighting happens around 5:30 PM.
Free admission; cookie decorating and Santa photos have a small fee (approx. $3 each)